현상
공익연계마케팅
5편 · 2017 1편, 2019 1편, 2020 1편, 2022 1편, 2023 1편
- Cause-Related Marketing as Sales Promotion
- The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
- Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns
- Cause Marketing: Product Pricing, Design, and Distribution
- Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment