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광고 경쟁
4편 · 2018 1편, 2020 1편, 2021 1편, 2022 1편
- When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
- Customer Satisfaction, Advertising Competition, and Platform Performance
- Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls
- When Ignorance Can Be Bliss: Organizational Structure and Coordination in Electronic Retailing