현상

광고 기여도

2편 · 2018 1편, 2019 1편

Modeling Multichannel Advertising Attribution Across Competitors
MISQ · 2019 · 인용 20 · Yiyi Li, Ying Xie, Zhiqiang Zeng
Beyond the Last Touch: Attribution in Online Advertising
MKSCI · 2018 · 인용 89 · Ron Berman