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광고 타기팅

3편 · 2019 1편, 2022 1편, 2026 1편

EXPRESS: Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability
JMR · 2026 · 인용 0 · Gilian R. Ponte, Tom Boot, Thomas Reutterer 외
A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
MS · 2022 · 인용 18 · Jiwoong Shin, Woochoel Shin
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies
MKSCI · 2019 · 인용 75 · Nico Neumann, Catherine E. Tucker, Timothy Whitfield