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2편 · 2018 1편, 2019 1편

Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel
ISR · 2019 · 인용 113 · Vilma Todri, Anindya Ghose, Param Vir Singh
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
JMR · 2018 · 인용 67 · Inyoung Chae, Hernán A. Bruno, Fred M. Feinberg