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구매의도

3편 · 2019 1편, 2020 1편, 2026 1편

Identifying purchase-evoking social media posts: A theory-driven deep multimodal learning framework
POM · 2026 · 인용 0 · Zhechao Yang, Qili Wang, Liangfei Qiu 외
Charting the Path to Purchase Using Topic Models
JMR · 2020 · 인용 42 · H. Alice Li, Liye Ma
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
JMR · 2019 · 인용 145 · Lauren Grewal, Andrew T. Stephen, Nicole Verrochi Coleman