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- Influencer Authenticity Cues, Connectedness, and Purchase Decisions
- The Rise and Fall of Stars: The Swaying Effects of Displaying Online Rating Trends*
- The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions
- Ambivalence Is Better than Indifference: A Behavioral and Neurophysiological Assessment of Ambivalence in Online Environments