IS Atlas
최신
동향
저자
도구
현상
다중 유통브랜드
1편 · 2020 1편
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
JMR
· 2020 · 인용 76 · Peter J. Danaher, Tracey S. Danaher, Rubén Loaiza‐Maya