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2편 · 2019 1편, 2025 1편

Multichannel Advertising: Budget Allocation in the Presence of Spillover and Carryover Effects
MSOM · 2025 · 인용 2 · Hao-Yan Chen, Ying‐Ju Chen, Sung-Hyuk Park 외
Modeling Multichannel Advertising Attribution Across Competitors
MISQ · 2019 · 인용 20 · Yiyi Li, Ying Xie, Zhiqiang Zeng