현상

다채널 구매

2편 · 2019 1편, 2021 1편

The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase
JMR · 2021 · 인용 61 · Xian Gu, P.K. Kannan
Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment
ISR · 2019 · 인용 68 · Tianshu Sun, Lanfei Shi, Siva Viswanathan 외