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다채널 판매

2편 · 2021 1편, 2024 1편

Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales
ISR · 2024 · 인용 3 · Mi Zhou, Vibhanshu Abhishek, Edward H. Kennedy 외
Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers
POM · 2021 · 인용 175 · Yushi Tsunoda, Yusuke Zennyo