현상
디스플레이 광고
11편 · 2021 1편, 2022 1편, 2023 1편, 2024 2편, 2025 2편
- Dynamic Pricing and Bidding for Display Advertising Campaigns
- Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets
- Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
- Fixed Point Label Attribution for Real-Time Bidding
- The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher
- A Markov Decision Model for Managing Display-Advertising Campaigns
- First-Price Auctions in Online Display Advertising
- Online Display Advertising Markets: A Literature Review and Future Directions
- Multistage Intermediation in Display Advertising
- Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel
- Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments