현상
로열티 프로그램
4편 · 2019 2편, 2024 1편, 2025 1편
- Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
- Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
- Strategic Consumers, Revenue Management, and the Design of Loyalty Programs
- Loyalty Program Liabilities and Point Values