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매몰비용 편향
2편 · 2018 1편, 2022 1편
Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions
MS
· 2022 · 인용 12 · Sanjay Jain, Haipeng Chen
Pricing Diagnosis‐Based Services When Customers Exhibit Sunk Cost Bias
POM
· 2018 · 인용 10 · Guangwen Kong, Sampath Rajagopalan, Chunyang Tong