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매장 내 커뮤니케이션

1편 · 2022 1편

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion
JMR · 2022 · 인용 16 · Dhruv Grewal, Carl-Philip Ahlbom, Stephanie Noble 외