현상
멀티채널 소매
4편 · 2017 1편, 2020 1편, 2025 1편, 2026 1편
- Exploring the Divide Between Retail Apps and Light Apps: Insights and Implications
- The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
- How Does a Return Period Policy Change Affect Multichannel Retailer Profitability?
- Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy