현상
모바일 게임
6편 · 2021 2편, 2022 1편, 2024 3편
- Selling Bonus Actions in Video Games
- The Direct Effect of Managerial Responses: When Politeness Backfires
- Flow of the Game: A Hidden Markov Model of Player Engagement in Online Mobile Games
- An empirical study of play duration and in‐app purchase behavior in mobile games
- Measuring the Impact of Crowdsourcing Features on Mobile App User Engagement and Retention: A Randomized Field Experiment
- Impact of Incentive Mechanism in Online Referral Programs: Evidence from Randomized Field Experiments