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8편 · 2020 1편, 2022 2편, 2023 1편, 2024 2편, 2025 1편
- Third-Party Software Development Kit Utilization and Mobile App Market Performance
- Delaying Informed Consent: An Empirical Investigation of Mobile Apps’ Upgrade Decisions
- WeStore or AppStore: How Customers Shop Differently in Mobile Apps vs. Social Commerce
- Impact of Modularity Design on Mobile App Launch Success
- Spillover Effects and Freemium Strategy in the Mobile App Market
- Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management
- The Interplay of IT Users’ Coping Strategies: Uncovering Momentary Emotional Load, Routes, and Sequences
- Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment