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브랜드 가치

2편 · 2017 1편, 2023 1편

Brand Building to Deter Entry and Its Impact on Brand Value
MS · 2023 · 인용 17 · Ron N. Bar, Avery Haviv
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
MKSCI · 2017 · 인용 59 · Ron N. Borkovsky, Avi Goldfarb, Avery Haviv 외