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브랜드 개성

2편 · 2019 1편, 2022 1편

The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception
JMR · 2022 · 인용 41 · Johann Melzner, Priya Raghubir
Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content
JMIS · 2019 · 인용 118 · Yuheng Hu, Anbang Xu, Yili Hong 외