현상
브랜드 선택
4편 · 2020 1편, 2022 1편, 2023 2편
- How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories
- The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
- Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
- State-Dependent Demand Estimation with Initial Conditions Correction