IS Atlas
최신
동향
저자
도구
현상
브랜드 전환
2편 · 2025 2편
Buying Cheap: Brand Switching During Economic Distress and Its Disparate Impact on Consumers
MSOM
· 2025 · 인용 3 · Shantanu Dutta, Divya Singhvi, Somya Singhvi
The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
JMR
· 2025 · 인용 1 · Matthew D. Rocklage, Jonah Berger, Reihane Boghrati