현상

브랜드 충성도

2편 · 2023 1편, 2026 1편

An Alternative Model of Brand Loyalty
ISR · 2026 · 인용 0 · Xiaoyi Gao, Vidyanand Choudhary
Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance
JMR · 2023 · 인용 28 · Bingxuan Guo, Dian Wang