현상

비계획 구매

2편 · 2018 1편, 2020 1편

The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations
JMR · 2020 · 인용 33 · Jacob Suher, Wayne D. Hoyer
Nudging Moods to Induce Unplanned Purchases in Imperfect Mobile Personalization Contexts
MISQ · 2018 · 인용 67 · Shuk Ying Ho, Kai H. Lim