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서비스 차별화

2편 · 2018 1편, 2021 1편

Product Price, Quality, and Service Decisions Under Consumer Choice Models
MSOM · 2021 · 인용 88 · Ruxian Wang, Chenxu Ke, Shiliang Cui
Service Differentiation and Operating Segments: A Framework and an Application to After-Sales Services
MSOM · 2018 · 인용 34 · José Guajardo, Morris A. Cohen