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소비자 가치평가

3편 · 2017 1편, 2020 1편, 2023 1편

The Role of Heritage Connection in Consumer Valuation
JMR · 2023 · 인용 4 · Katherine L. Christensen, Suzanne B. Shu
The Normalization of Consumer Valuations: Context-Dependent Preferences from Neurobiological Constraints
MS · 2020 · 인용 70 · Ryan Webb, Paul W. Glimcher, Kenway Louie
Seller Beware: How Bundling Affects Valuation
JMR · 2017 · 인용 36 · Franklin Shaddy, Ayelet Fishbach