현상
소비자 구매
10편 · 2020 3편, 2021 1편, 2023 2편, 2024 1편, 2026 1편
- Generative Search: Evidence from a Large-Scale Field Experiment
- Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions
- The Effects of Signaling Blockchain‐Based Track and Trace on Consumer Purchases: Insights From a Quasi‐Natural Experiment
- A Direct Utility Model for Access Costs and Economies of Scope
- How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment
- How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
- Assortment Rotation and the Value of Concealment
- The Sales Impact of Using Handheld Scanners: Evidence from the Field
- The Impact of a Complement-Based Assortment Organization on Purchases
- Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand