현상

소비자 구매결정

2편 · 2022 1편, 2023 1편

Measuring the Factors Influencing Purchasing Decisions: Evidence From Cursor Tracking and Cognitive Modeling
MS · 2023 · 인용 13 · Geoffrey Fisher
Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth
POM · 2022 · 인용 53 · Zhanfei Lei, Dezhi Yin, Sabyasachi Mitra 외