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소비자 불확실성

2편 · 2020 1편, 2025 1편

Transferring, Eliminating, or Both? The Strategic Impact of Resale Platforms and Consumer Learning on Coping with Consumer Uncertainty
ISR · 2025 · 인용 0 · Yongjian Li, Yusheng Wang, Xin Luo 외
Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity
JMR · 2020 · 인용 61 · Sharon Ng, Ali Faraji‐Rad, Rajeev Batra