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소비자 설득
4편 · 2017 1편, 2020 1편, 2022 1편, 2026 1편
- EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
- More Voices Persuade: The Attentional Benefits of Voice Numerosity
- Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
- In God's Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals