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소비자 의사결정
4편 · 2018 2편, 2023 1편, 2025 1편
- Do Reductions in Search Costs for Partial Information on Online Platforms Lead to Better Consumer Decisions? Evidence of Cognitive Miser Behavior from a Natural Experiment
- How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories
- Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions
- Learning from Online Social Ties