현상
소비자 정체성
3편 · 2018 1편, 2019 1편, 2022 1편
- Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging
- The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
- Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior