현상
소셜커머스
4편 · 2019 1편, 2022 1편, 2023 1편, 2024 1편
- WeStore or AppStore: How Customers Shop Differently in Mobile Apps vs. Social Commerce
- Help-and-Haggle: Social Commerce Through Randomized, All-or-Nothing Discounts
- Social Influence, Competition, and Free Riding: Examining Seller Interactions Within an Online Social Network
- Playing to the Crowd? Digital Visibility and the Social Dynamics of Purchase Disclosure