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신제품 광고

2편 · 2022 1편, 2023 1편

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
JMR · 2023 · 인용 21 · Hui Jiang, Paul R. Messinger, Yifei Liu 외
Strategic new product media planning under emergent channel substitution and synergy
POM · 2022 · 인용 3 · Vahideh Sadat Abedi, Oded Berman, Fred M. Feinberg 외