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2편 · 2018 1편, 2019 1편

Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand
JMR · 2019 · 인용 18 · Paul B. Ellickson, Mitchell J. Lovett, Bhoomija Ranjan
A Model of Two-Sided Costly Communication for Building New Product Category Demand
MKSCI · 2018 · 인용 29 · Michelle Y. Lu, Jiwoong Shin