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3편 · 2020 1편, 2022 1편, 2024 1편

Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?
ISR · 2024 · 인용 2 · Wangsheng Zhu, Shaojie Tang, Vijay Mookerjee
Best of Both Worlds Ad Contracts: Guaranteed Allocation and Price with Programmatic Efficiency
MS · 2022 · 인용 3 · Maxime C. Cohen, Antoine Désir, Nitish Korula 외
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions
JMR · 2020 · 인용 33 · Srinivas Tunuguntla, Paul R. Hoban