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오프라인 판매

2편 · 2017 1편, 2021 1편

Stuck Online: When Online Engagement Gets in the Way of Offline Sales
MISQ · 2021 · 인용 27 · Sagit Bar-Gill, Shachar Reichman
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
JMR · 2017 · 인용 41 · Lara Lobschat, Ernst C. Osinga, Werner Reinartz