현상
온라인 추천
7편 · 2017 1편, 2020 1편, 2021 1편, 2023 2편, 2025 2편
- Understanding the Effectiveness of Rewarding Recipients on Online Referral Behavior
- The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
- Multi-purchase Behavior: Modeling, Estimation, and Optimization
- The Effect of Gender Expectations and Physical Attractiveness on Discussion of Weakness in Online Professional Recommendations
- Superlatives and Scope of Improvement in Online Recommendations: Breath of Life or a Kiss of Death?
- Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments
- On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems