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2편 · 2020 1편, 2023 1편

Investigating the effects of product popularity and time restriction: The moderating role of consumers’ goal specificity
POM · 2023 · 인용 12 · Zhenhui Jiang, Mi Zhou
Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value
POM · 2020 · 인용 42 · Haibing Gao, Huazhong Zhao, Yinliang Tan 외