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옴니채널 구매
2편 · 2019 1편, 2025 1편
Cross-Channel Effects of Failure in a Retailer's Mobile App
JMR
· 2025 · 인용 3 · Unnati Narang, Sridhar Narayanan
The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data
POM
· 2019 · 인용 99 · Peijian Song, Quansheng Wang, Hefu Liu 외