IS Atlas
최신
동향
저자
도구
현상
옴니채널 상거래
1편 · 2020 1편
Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce
MISQ
· 2020 · 인용 52 · Xueming Luo, Yuchi Zhang, Fue Zeng 외