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옴니채널 쇼핑

2편 · 2024 1편, 2025 1편

The Effect of Pop-Up Retailing on Customer Omnichannel Shopping: Evidence From a Quasi-Field Experiment
POM · 2025 · 인용 1 · Xinyi Ren, Philip T. Evers, Robert J. Windle
Impact of Temporary Store Closures on Online Sales: Evidence from a Natural Experiment
MSOM · 2024 · 인용 2 · Ragıp Gürlek, Diwas Singh KC, Paolo Letizia