현상

의약품 광고

2편 · 2018 1편, 2021 1편

How Do Restrictions on Advertising Affect Consumer Search?
MS · 2021 · 인용 13 · Lesley Chiou, Catherine E. Tucker
Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
JMR · 2018 · 인용 17 · Kyung M. Park, Pradeep K. Chintagunta, Inho Suk