현상

장바구니 타깃팅

1편 · 2019 1편

When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization
ISR · 2019 · 인용 83 · Xueming Luo, Xianghua Lu, Jing Li