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전자쿠폰

2편 · 2018 1편, 2022 1편

Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis
POM · 2022 · 인용 12 · Xingyue Zhang, Yuliang Yao, Jiantong Zhang 외
Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market
MS · 2018 · 인용 74 · Imke Reimers, Claire Xie