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제품 보상판매

2편 · 2019 1편, 2021 1편

Optimal Trade‐in Return Policies: Is it Wise to be Generous?
POM · 2021 · 인용 111 · Kaiying Cao, Tsan‐Ming Choi
On the Non‐Equivalence of Trade‐ins and Upgrades in the Presence of Framing Effect: Experimental Evidence and Implications for Theory
POM · 2019 · 인용 10 · Mahdi Mahmoudzadeh