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제품 포지셔닝

3편 · 2019 2편, 2022 1편

Negative Advertising and Competitive Positioning
MS · 2022 · 인용 10 · Gorkem Bostanci, Pınar Yıldırım, Kinshuk Jerath
Impact of Reference Prices on Product Positioning and Profits
POM · 2019 · 인용 32 · Amit Mehra, Sajeesh Sajeesh, Sudhir Voleti
A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning
JMR · 2019 · 인용 19 · Paul F. Burke, Christine Eckert, Srishti Sethi