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2편 · 2020 1편, 2024 1편

The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
JMR · 2024 · 인용 3 · Andong Cheng, Ashley Stadler Blank
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions
JMR · 2020 · 인용 28 · Yu Ding, Yan Zhang