현상

쿠폰 프로모션

2편 · 2019 1편, 2020 1편

One Size Fits All? The Differential Impact of Online Reviews and Coupons
POM · 2020 · 인용 55 · Sulin Ba, Yuan Jin, Xinxin Li 외
Lead Offer Spillovers
MKSCI · 2019 · 인용 6 · Matthew McGranaghan, Jūra Liaukonytė, Geoffrey Fisher 외