IS Atlas
최신
동향
저자
도구
현상
키워드 모호성
1편 · 2018 1편
Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach
MISQ
· 2018 · 인용 69 · Jing Gong, Vibhanshu Abhisek, Beibei Li